Last week, PRIME interviewed Yassi Moghaddam, Executive Director of ISSIP.

ISSIP stands for International Society of Service Innovation Professionals, it is a nonprofit professional association. The organization was founded two years ago by IBM, Cisco, HP and a group of universities.

issipo logo

There is obviously no shortage in professional associations, so what is your reason to be?

More than 80% of the GDP of many major economies is in services, yet most R&D budgets are spent on product innovation, and not service innovation.  At the same time, ICT and other new technologies are making our world a lot more interconnected, graying traditional disciplines and vertical boundaries.  This is providing tremendous opportunities for value co-creation at the interconnection points in the service sectors.  Many professional associations do a great job focusing on one discipline, one function or one industry sector.  ISSIP is an umbrella organization who partners with other organizations with objectives to better understand and promote the increasing interconnected nature of value co-creation through innovation in learning, research, practices, professional development and policy making.  And there is a need for this, in less than 2 years, we have grown to more than 600 members representing more than 24 enterprises, 150 universities across the globe, and 40 countries.

How does ISSIP achieve these bold objectives?

ISSIP initiatives are accomplished through ISSIP special interest groups  (SIGs), Ambassadors, and Chapters.  The SIGs are formed by members with the desire to pursue significant long-term activity in an area related to service innovation.  Our existing SIG include Education and Research, Service futures, User Experience, Service Innovation Framework, Software Defined Network, Energy and Power.  We also announced the launch of our IoT/IoE SIG last month and we are currently recruiting someone to lead this SIG.   ISSIP Ambassadors are those leaders who connect us to other professional associations, research centers, innovation incubators, and major conferences.  Our Ambassadors help us co-sponsor conferences with other organization, sponsor best student paper awards or service innovation awards. We currently have more than 22 Ambassadors connecting ISSIP to organizations such as IEEE, ACM, AIS, ASEE, Center for Services Leadership, Service Science Alliance of UK, Serviceiology of Japan, IBM Service Research, Cisco Innovation Incubator, and many others. ISSIP Chapters are those ISSIP Chapters are those nuclei who interconnect the global ISSIP Community to a specific country, region, or city.  We have a lot of interest for ISSIP chapter, and our German and Italian chapters have been very active over the last year.

Who can become a member of ISSIP?

Anyone professional, academic, student, or institution with an interest in service innovation can become a member. For instance, PRIME, a non-profit organization, and Inria, a research center, are both members of ISSIP.

We have two types of memberships: individual membership and institutional membership.  Individual membership is complementary; Institutions pay a fee to become a member of ISSIP.

What is your next big project?

We co-organize events in partnership with other organizations. For example last year, in partnership with Arizona State University Center for Service Leadership, with the leadership of Dr. Haluk Demirkan, ISSIP Ambassador to CSL, we had several events at the 24th Annual Compete Through Service Symposium.  This year, we collaborated with IBM, Michigan State University  and California Center for Service Science at the “T-Summit 2014: Cultivating Tomorrow’s Talent Today” and had one-day symposium on “Future of Service Innovation in Business and Society”.  For next year, we are planning several events including one at the HICSS 2015, and the Frontiers in Service.

ISSIP is also increasingly focusing on society and business grand challenges.  We will share more in the future as details become better defined.

To learn more about ISSIP, visit its website