Augmented, Virtual and Mixed Reality technologies are set to have a significant impact across all industries. This transformative effect is accelerating, and the global AR/VR/XR market is expected to reach approximately $133.78 billion in 2021.On February 26, the Global Open Innovation Network held a TechMeeting in New York aiming at identifying the trends and understanding the forces driving this growth.

The event kicked off with a panel discussion between:

  • Justin Hendrix, Interim Executive Director at the RLab
  • Rori Duboff, Managing Director at Accenture Interactive
  • Joshua Ness, Senior Manager, 5G Labs at Verizon

The discussion started with a focus on connectivity, and Joshua Ness explained how 5G technology is set to drastically transform the current AR/VR practice. In recent years, computing workloads have been migrating: first from on-premises data centers to the cloud and now, increasingly, from cloud data centers to edge locations where they are nearer the source of the data being processed[1]. With about 1,000 more bandwidth and data flowing in a matter of milliseconds, mobile edge computing should spread quickly and allow seamless experiences. According to Rori Duboff, high speed connectivity should benefit mobile and web AR but also significantly boost the development of virtual content.

Augmented, Virtual and Mixed Reality are now pretty popular across an array of industries for remote assistance, training and collaboration at large. However, some industries, such as Healthcare, are lacking behind despite the huge potential of these technologies. According to Rori Duboff, Healthcare is one of the industries with the most potential but regulations about human body and personal data are holding it back. Joshua Ness seconded this observation and insisted on the fact that AR/VR/XR promises are not limited to remote surgery and also involve assisting surgeons with real-time data in Augmented Reality or remote assistance with fellow surgeons following operations thanks to UHD cameras.

Finally, the panelists took a moment to discuss the best strategy to speed up the spread of Mixed Reality and Immersive Tech. According to them, businesses should think incremental and not always aim at the bigger goal right away.

The discussion was followed by the pitch of 8 startups:

Garou

Garou is a location based VR marketplace aimed at building a community where users can share their VR content, interact with other people, transact, learn, engage with the brands they love & discover the brands they will come to love. Currently you can explore NYC and dive into key landmarks, visit real estate, take a helicopter tour high above the buildings, browse stunning architecture and even check out the new Tesla Model X.

Livelike

Livelike’s platform offers a sports viewing application allowing sporting event organizers to deliver stadium-like viewing experience to fans at places of their choice, enabling sports lovers to leverage the immersive nature of virtual reality to bring the thrill of the game-day stadium right to their living rooms.

Iristick

Iristick creates industrial smart safety glasses to support enterprises in their digital transformation. The two cameras with a powerful zoom lens, barcode scanner and voice command, enable hands-free operations in three domains: remote assistance, digital work instructions and pick-by-vision.

AReveryware

AReveryware enables all companies to add AR to their marketing portfolio. The AReveryware app recognizes logos and other marketing material and triggers animations giving life to inanimate supports.

Mindesk

Mindesk is a VC-backed startup pioneering 3D VR-CAD design and real-time collaborative CAD design. It aims to redefine how architects, engineers, and designers create things by introducing the first interface for enterprise CAD software and Virtual Reality.

3Drudder

The 3dRudder is a VR motion controller designed for enhanced virtual reality experiences. Rid of constraint of space, physical strain, and complicated set-up, your users will be fully immersed into your VR experience. Be it for virtual tours, training sessions, therapy use, or any other application, the 3dRudder will make your VR simulation plainly efficient.

DataviewVR

DataView VR is the next step in the evolution of analysis and presentation software. DataView is a comprehensive Virtual Reality-based workspace, designed specifically for data analysts to provide insight into complex data, improve productivity, and facilitate virtual collaboration. DataView’s “Workspace of the Future” leverages VR and AI to provide both two-dimensional and multi-dimensional tools, allowing users to develop deeper insights, faster, and to share their work virtually with anyone, in any location.

PitchBOY

Successfully released in Europe, Pitchboy – a new virtual reality sales training tech – is now in New York to disrupt enterprise training. The company allows sales reps to practice their soft skills in a realistic, AI-based and voice-activated conversation simulator.

 

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[1] Charles MCLELLAN, Edge computing: The state of the next IT transformation in Zednet.com. October 1, 2018.
Available at: https://www.zdnet.com/article/edge-computing-the-state-of-the-next-it-transformation/

Photo by Lucrezia Carnelos on Unsplash